Sample marketing plan for affordable housing wa state

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Overview

Local governments can encourage the development of affordable housing through a variety of regulatory and non-regulatory techniques. This page reviews some techniques being used in Washington State and around the United States, including functional density bonuses, design standards, parking standards, reduced infrastructure fees, and use of pre-approved plans.

The level of complexity to implement these techniques along with their effect on housing affordability varies. If combined in a way that is appropriate to the specific community and housing market, these incentives will likely result in an effective approach to help local governments make housing easier to build and potentially more affordable.

Density Bonuses

Incentives can be a driver for action by private sector housing developers. Density bonuses can be used to achieve certain common goods — such as preserving common open space, building public amenities, or another public benefit — in exchange for the capacity to build more square footage/ housing units than normally permitted. Functional density bonuses often give a developer the ability to construct more units in exchange for providing a public benefit (e.g., affordable housing units). Developers can take advantage of the increased density to create more economic value for themselves while cities and towns benefit from the addition of more affordable housing units.

This image shows how a density bonus might work on a proposed, four-story building.

AH_Density-Bonus

A density bonus program should be designed to provide enough of an incentive so that the desired public benefit is achieved. In some cases, a development code contains an impressive set of density bonuses that look good on paper but don’t offer enough incentives to entice a developer. In other cases, a density bonus may be too generous to a developer, resulting in too much of a benefit to the private sector and fueling potential public resentment at what may be viewed as a “give-away.” For these reasons, it is important for a local government to:

It should be noted that the usefulness of this tool is often limited to areas with strong real estate markets where there is a demand for new construction at a price that can subsidize the desired public goods incentivized by the density bonuses.

Examples of City Regulations Using Density Bonus to Encourage, Not Require, Affordable Housing

Sample County Regulations Using Density Bonus to Encourage, Not Require, Affordable Housing

Inclusionary Zoning

Inclusionary zoning (IZ) refers to municipal and county planning ordinances that require a given share of new construction to be affordable for people with low to moderate incomes.

Inclusionary housing programs in Washington State must offer density bonuses or other incentives to offset the developer's project costs and “compensate” for the requirement to provide affordable units. This approach enlists private sector help in contributing to the affordable housing supply and reducing segregation of affordable and market-rate housing.

Examples of In-State Regulations Requiring Provision of Affordable Housing

The samples below require developers provide affordable housing in areas within designated inclusionary zones.

Sample Out-of-State Regulations Requiring Provision of Affordable Housing